Leasing for Treasurers

About Us

Our Business

Leasing For Treasurers is a research firm publishing practical information for busy executives who use leasing to advance their business and want to improve their leasing operations. We publish white papers, articles, case studies, benchmark data, and how-to information.

Our research activities include:

• In-depth interviews with finance, operations, sales, and marketing VPs and the consultancies that serve them in the US and Canada.
• Surveys of our online and email newsletter readership. We survey portions of our readership on what's working, and share Executive Summaries of results with the entire community.
• Industry-wide results data based on aggregate client results metrics from various firms.
• Surveys of third party lists and communities -- ranging from lessors to vertical business professionals (accountants, lawyers, etc.) -- conducted routinely throughout the year in partnership with other research firms, law firms, accounting firms, equipment vendors, leasing consultants, and leasing companies.
• Collection and analysis of "best of" research data published by other research firms and service providers to the equipment finance field. We're constantly reviewing research reports and white papers for data that might prove useful.

Please note: Leasing For Treasurers is not a consulting firm, nor are we a financial research firm available for hire. We're a business research and publishing company that just happens to serve the equipment leasting and finance marketplace.

We launched Leasing For Treasurers in 2005. Please recognize that we are just starting a process ourselves of continuous improvement and we have a long way to go. Please be patient with us and give us your suggestions. Our offices are located in Montreal, Quebec, a wonderful island city at the confluence of the Ottawa and St. Lawrence rivers with a rich multi-cultural history.

Our Mission

Our name "Leasing For Treasurers " refers to our goal to help Treasurers get great results from their leasing endeavors by giving them research on 'what works' and 'what does not work'. Treasurers and CFOs have a wide variety of responsibilities (capital markets, cash management, balance sheet optimization, risk management, investor relations, etc., etc.) and are typically short-staffed.

We see our job as helping Treasurers (the financial team they work with, and the extended executive team they serve) get the information they need when they need it to excel in the management and performance of their leasing responsibility. For Treasurers of lessees, this responsibility involves the financing of equipment as part of their company's capital expenditure process. For Treasurers of equipment manufacturers or vendors, it involves offering financing options to their company's customers as a means of catalyzing sales. For Treasurers of service providers who require equipment in order to sell their services, it involves integrating equipment financing options into their services offering.

Our Target Audience

Our research is intended to serve finance, operations, sales, and marketing executives and the leasing professionals that serve them. We believe these executives are underserved and overworked. Because they have many other responsibilities besides leasing, they do not have the time to develop and maintain expertise in the many dimensions of leasing and leasing operations. We can help them succeed by putting practical know-how at their fingertips.

Our focus is on three distinct players in the leasing marketplace:

• Lessees
• Manufacturers and Vendors
• Service Providers

While our research will likely be helpful to traditional lessors such as the big leasing companies, banks, and independents, they are not our focus. There are already numerous associations out there that serve this community. We assume that it would be easy for those executives, whose core and exclusive business is leasing, to get the information they need from other sources. On top of that, we want to help our target audience improve how they manage traditional lessors - to get better results for their business.

We are more interested in helping those executives who are using leasing as a tool to grow their company and want to improve their leasing operations. This community also includes captive and wholesale lessors operated by Manufacturers, Vendors, and Service Providers - which exist for the sole purpose of helping their operating company to sell.

To find out if you qualify as a member of our target audience, here is the test: If you have an interest and a need to use leasing to advance your business (and your or your parent company's core business is not leasing) - we are here to help you.  When you subscribe, the information will come directly to your email inbox as often as we publish it.

How To Get Coverage

Feel free to email your press releases to thepress@leasingfortreasurers.com
and we will make sure the right LeasingForTreasurers researcher gets the information.

However, be aware that we are *not* a news organization but rather a publisher of whitepapers, case studies, benchmark data and how-to best practices.

Our researchers would appreciate your help in identifying client-side executives who would make good subjects for our Case Studies. We'll ask them specific questions about leasing, leasing operations, lease accounting, asset management, funder management, marketing, and sales, tactics they have personally used, and we'll expect them to be able to speak to results in some meaningful way.

Yes, leasing companies, law firms, accounting firms, and consulting firms are invited to talk about programs they manage for clients, as long as some sort of results information is included, and the client can be contacted for a quote.

You don't have to write any whitepaper or case studies for us -- we do all our own reporting and writing. Just help us arrange the interview!

No, we do not typically pursue or accept editorial submissions from outside authors. Our content is researched and created by our in-house team of leasing-savvy writers.

Suggestions Please

Do you have a suggestion to improve our site or other services? Or, perhaps an idea for something new you think we should be doing? We're here to serve your needs. We can only do that well if you tell us what they are.

Please send us your suggestions by clicking here: Suggestions Please.

Thank you.